Brinks Home Security History
Brinks Home Security is a company with a lot of history. Tracing its roots to the mid-1800’s, Brinks has undergone a number of changes to it’s business practices, and it’s name. Beginning as a small delivery business, it has since been spun off, purchased, re-branded, and ultimately licensed to different companies. Today, the original Brinks Company does not own or operate Brinks Home Security.
Originally founded in 1859, The Brink’s City Express was the name Perry Brink used for his delivery company. He drove a horse-drawn wagon delivering luggage from Chicago trains to hotels for weary passengers.
In 1934, after navigating the Great Depression, the name changed from Brink’s City Express to Brink’s Incorporated. Between 1934 and 2002, the company weathered many changes, including several robberies, the loss of several key members, and the sale of company-owned interests.
Changing the Name
Finally, in 2009, Brink’s separated its home security division from the rest of the company, requiring a rebranding effort that familiarized potential clients with the new name of Broadview Security. According to Forbes, the price for the new name ran between $70 million to $120 million. This was a rather controversial decision, and Broadview never gained the traction it had under the Brinks name.
The Brink’s name, although trusted for generations, was changed multiple times throughout the company’s long and eventful history, with the latest change resulting from the rebranding effort of “Broadview Security” in 2009.
Acquired by the Competition
Tyco International, Ltd., the same company that owns ADT, bought Brinks Home Security with plans to merge the two home security giants into one. The reason for the buyout was financial:
“Broadview’s strong presence in the North American security market … will enhance ADT’s financial performance and support our long-term growth in this large, fragmented and highly competitive industry,” said Ed Breen, Chief Executive for Tyco.
Just how “enhanced” is that financial performance? Brinks Home Security was sold for $2 billion, netting Tyco International an additional $565 million in annual revenue.
The merger, completed in 2009, provided Tyco, a Switzerland-based company, with 30 percent of the market share of residential monitored security systems. However, this is not the extent of Tyco’s business ventures.
Tyco International, Ltd. provides security in multiple markets:
- Oil and gas
Since being acquired by Tyco, Broadview Home Security has been totally absorbed by ADT. The services are truly one and the same, with all of Broadview’s customer accounts being rolled into ADT. At the time, this added 1.3 million customers to ADT’s existing business.
Is It Brinks Home Security, Broadview, MONI?
In 2018, Brinks CO licensed the Brinks Home Security name to a Dallas security company, MONI. At the time, the Brinks name had been absent from the home security market for about 9 years. However, MONI executives believe that the Brinks name carries enough recognition to help them grow. At the time, some were surprised by this, as MONI had just undergone a rebrading only 2 years before. Prior to their rebranding to MONI, the business operated as Monitronics.
Monitronics was a large security company on it’s on. In the mid 2010’s it was second only to ADT in market share. During this time, Monitronics acquired two companies to diversify and expand its services offerings. First, they purchased Security Networks, a network of 225 security dealers. Next they purchased Livewatch, formerly Safemart, a home security company based in Kansas.
These acquisitions helped Monitronics adapt their business into the Brinks Home Security company that we know today. They offer both professionally installed and DIY security systems and home automation products.
Monitored or Unmonitored?
The monitored system is provided by a professional company that monitors for multiple areas of concern (break-in, fire, medical emergency) while the unmonitored system leaves the main burden of security to the homeowner or renter.
Monitored systems provide professional 24-hour monitoring that will automatically contact emergency services in the event of an emergency. Unmonitored systems allow the owner to monitor the system remotely, but also require the owner to respond to any emergencies. Since emergency response times depend on the homeowner’s/renter’s reaction time, emergency responses may be slower. Slower responses may lead to damage or loss that a professional company may have been able to avoid.
Monitored systems can also provide financial benefits such as discounts on homeowner’s or renter’s insurance while unmonitored systems provide little (if any) financial benefit.
The home security industries do well for one simple fact: people need the benefits of monitored home systems to help protect loved ones and valuables while they are away.
Looking for a reliable monitored home security system? The benefits of monitored systems over those of unmonitored systems can be invaluable in the event of an emergency. Contact Protect America to get a free quote.