More than 33% of US consumers now own two or more Smart Home devices according to a recent report from GfK. The report highlights the fact that people are more open to powering their day-to-day lives and engaging with brands via devices other than their desktop and mobile.


This growing trend includes interactions with devices such as wearable tech, home systems like Nest, and intelligent assistants like Amazon’s Alexa. Regardless of the venue, consumers are enabling more connections within their homes and adjusting the way in which they monitor data and request information. To put things in perspective, roughly 60% of consumers state that they believe that Smart Home tech will drastically change their lives over the next several years.

The Power of Voice

The steady increase in engagement with Smart Home devices creates a new hurdle for marketers. As consumers continue to engage with smart devices on a daily basis, the marketing industry needs to adapt and develop a strategy to best reach customers via their connected home environments. In case you were wondering, this new hurdle for marketers does toe the line with the personal and intimate nature of the home — no matter how technologically advanced either side may be.


Furthermore, the trend towards audio and voice in this new space – think voice-activated speakers that can do just about anything imaginable from placing an order via Amazon to dimming the lights in your living room – means that brands need a voice-based strategy that gets the job done yet doesn’t come off as invasive.