Alder—a division of Alder Holdings, LLC based out of Orem, Utah—is a home security and automation company that provides a simple DIY installation structure backed by professional monitoring. Their core mantra is straight to the point: “You, your home, and everything in it. We protect it.” Their overall product lineup and the services they offer are on par with the rest of the DIY home security and automation industry. However, there are a couple key pitfalls that may deter you, the customer, from selecting Alder to protect your family and home.

Alder Products & Services

Adler Security offers 24/7 professional monitoring which is the industry standard. They also offer remote system access that can be used on a smart phone using their app. With the remote access, users are able to view what is going on at home. They provide indoor, outdoor and even smart-doorbell cams with video surveillance to watch the front door. Customers are able to monitor and record the activity caught on these camera from anywhere as well as adjust the direction and angles of the cameras using the app. The basic Alder security package starts at $39.99 a month (with a 3-year contract), which keeps customers connected to the police, fire and medical emergency professionals.

Buyer Beware

Customer Reviews and Overall Satisfaction

According to BestCompany, Alder excels in terms of their affordable plans, equipment offerings, ability to integrate with Amazon Echo, medical alert monitoring services and their lack of interest in an applicants credit score.  However, Alder shows significant shortcomings when dealing with their home automation capabilities in comparison to their industry counterparts.

Alder’s pitch of, “Simple,” is surprisingly accurate. They don’t offer all the home automation services that other, similar security companies offer. Although they do offer some of the basic home automation options such as; smart locks, thermostat control and lighting control, they are missing things such as garage door access or small appliance control devices. While that may not seem important for a home security company, having the option to fully enhance your home into a smart home with automation is a nice touch. While home security and automation companies work tirelessly to advance their smart-home technology, missing a few basic home automation options seems odd.

Security Scam

There are a couple key pitfalls that may deter you—the customer—from selecting Alder to protect your family and home. One of Alder’s core issues is their overall ethics, especially in terms of their sales tactics. Inside Edition covered this issue a few years back in 2016. In 2016, Inside Edition went undercover in Kentucky to report on over 200 deceptive home security sale tactics that had been reported nationwide. What they uncovered was shocking. An Alder Salesmen was taught to present himself as an employee of ADT or General Electric to trick customers into signing a contract with Alder and if nothing else, change their yard sign. These actions caught on tape which resulted in customers paying for two security contracts lead to a lawsuit filed by ADT. In 2017, Alder chose to settle out of court and was forced to pay ADT $5.5 million. Today, Alder has a blog on their website instructing people on how to spot a security scam, yet has no mention of their scamming past. They also offer customers the option to verify Alder representatives by typing in their ID number. The company has been clearly trying to move forward since the incident. Unfortunately, some pasts are hard to leave behind.


If you’re interested in finding the most efficient method to protect your home, contact Protect America today for an obligation-free quote. A professionally monitored system, with an installation process that’s as easy as peal-and-stick, Protect America has been an industry leader for 26 years. Let the professionals ensure your security so you can ensure peace of mind.