Amazon has become a force to be reckoned with over the last decade in nearly every industry, including home automation. With the release of the Echo in 2014, Amazon has infiltrated a vast population of homes for a more convenient livability with the assistance of Alexa. While multiple home security systems are able to wirelessly connect to the Echo already, Amazon has stepped into the ever-growing DIY home security market by acquiring Blink.

Amazon made its first bold move forward in the surveillance side of the connected home market recently with the Cloud Cam. This security camera allows Amazon delivery workers to enter homes and drop off packages, avoided the problem of package theft. While Amazon’s attempt to enter customers’ homes has been faced with mix reviews, an alternate strategy to package theft has become increasingly popular. Doorbell cameras are used by nearly every home security company and Amazon plans on utilizing that. Blink, a wireless security camera startup, has become increasingly popular with their doorbell cam, something Amazon will surely take full advantage of in the acquisition.

Founded in 2014, Blink is a home security camera startup that is known for their easy installation and low cost. Like so many other DIY home security systems today, Blink offers the basics at a basic price. The Blink XT is the indoor/outdoor HD security camera which starts at $129 and the Blink indoor camera is the most popular item at the low price of $99. You can even simply purchase a security camera sign for $30. The creme dela crème however is the Blink Video Doorbell. It monitors your front door and connects to your smart phone which will send a notification if someone rings the doorbell regardless of where you are. It is also battery-powered which makes it completely wireless and fairly simple to install.

Blink’s products are virtually no different from the other popular DIY home security systems on the market currently.

While the prices and ease of installation are competitive, they are not much different from the competition. The point of this deal was simply for Amazon to fully occupy the home automation market. Amazon has managed to underperform the industry standard growth on a year-to-date basis. This acquisition is surely an attempt to get back on par with the industry standard for the new year and they hope to make that possible with a home automation system expansion. Although DIY home security systems have their major flaws, they have grown increasingly popular.

The market was valued at $39.93 billion in 2016 and is expected to witness an 11.3% growth over the next 5 years.

As the home automation market continues to grow, Amazon sees benefits and negativities. A quick look at any blink home security review will show you that they are not the best security around. Also, if you are interested in their cameras a quick look at a Blink XT review might be helpful. The benefit is having a broader customer base while the negative is more options. For Amazon to reign supreme, acquiring a security company was inevitable. Whether Blink offers the best product wasn’t necessarily the point of this deal. As long as Blink offers affordable, industry standard cameras with simple installation, Amazon will come out as a winner.