As you probably know, many consumers aren’t as interested in paying for home security systems as they were before due to the rise in the number of options on the market for home security. These options do not require consumers to pay for professional monitoring. For example, a homeowner can purchase and install DIY products. Such products may sound an alarm or allow the homeowner to do some self-monitoring. Other homeowners opt to buy and train dogs to scare off burglars. Still, other homeowners simply don’t care about home security because they don’t believe that they have anything of value or they believe the thief would be gone by the time the police arrive.

Due to these many different options for home security, it can be difficult to sell home security systems. If you’re in the business of selling home security systems, here are some tips that should help you be more successful.

1. Establish a Strong Rapport

One way that you can sell home security systems is by developing a strong rapports with your clients and potential clients. Good relationships are a major aspect of good salesmanship. Relationships with a foundation of trust are the basis of all business deals. You can establish trust and rapport through shared backgrounds, supplied references, and connections.

2. Ask Them About Their Problems

You should take the time to ask the client or potential client about the issues they’ve experienced. If you’re speaking to them, chances are they’re experiencing an issue that led to call to learn more about home security systems. Therefore, it is essential that you listen to what your client has to say. You should try to learn as much as possible about the consumer’s home and its problems. For examples, there may be issues with slip and fall, theft, assault, or vandalism. The consumer may have issues with their current security provider.

Ask if the consumer has any plans or designs that they want to put in place. If the consumer doesn’t have any plans or designs, you should ask them if they’re willing to have you create a plan or design for them. You should also figure out if they already have any equipment or infrastructure for home security.

3. What Are the Consumer’s Concerns?

Finally, you should ask the homeowner about their concerns when it comes to having a home security system. As a salesman, your responsibility is to alleviate any concerns or fears that a consumer may have when it comes to purchasing and installing a home security system. Consumers want to feel confident that they are making the right choice. Therefore, you should reassure your client that they are making a good decision that the decision is in their best interest.


Some concerns that a homeowner may have about owning a home security system include expandability, expected equipment lifespan, alarm systems, remote video access, integration with other systems, and central station monitoring.

Undoubtedly, it can be difficult to sell home security systems, especially if you’re trying to sell to a consumer who has many doubts. Fortunately, as long as you follow the tips discussed above, you should find yourself selling more and more home security systems. For more information, don’t hesitate to contact us here at Protect America for a free quote.