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Everyone has learned to do a survey at some point in school. Surveys will never go away. They exist to help improve a service or find out what is most popular among the people. The world of home security is no different. They do surveys to help them grow and improve their products and services. The customers do their own surveys in a way to shop around for the best home security system. But, how does somebody do a survey? It is easy to do one, but the challenge comes in when somebody has to do a survey the right way. When done incorrectly, there could be false results and inaccurate information. James Daly says,

You can’t be distracted by the noise of misinformation.

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But how does a survey get done the right way? Protect America did the work and came across some important tips.

  • Define objectives
  • Check for Bias
  • Ask One Question at a Time
  • Collect the Results and Analyze the Data

Define Objectives

What is the purpose of this survey? It helps to be clear on what the survey is about. Think about the topic and put down the questions in clear and coherent matter. Once the question is formed, the options should come next. Just like the question, the options should be just as clear as the question. Read the question and options aloud slowly. If they do not make any senses, reword the question. Take out words that do not need to be there. If the person taking the survey to have clear answers, they have to make sure the questions and options make sense. Do not have answer that do not have anything to do with the question.

Check for Bias

A good survey tries its best not to be bias. Inaccurate information can lead to improper results. One way that happens is asking leading questions. An example of a leading question is, “Do you think security company A has better prices for the services than security company B?” A question like this leads to rather bias results and causes everything to fall apart. A better question would be, “What are you looking for in your home security system?” It is tempting to ask bias questions in a survey. But, take a step back and read through the question. Reword everything as many times as needed until the bias is lowered. It also helps to get a wide variety of people in a survey. The more diverse the group, but better the unbiased answers will be. Also to make sure there is no bias in a survey, do a test run on family and friends before taking it out to the public. Having a second pair of ears can help clean up a survey when the creator missed some errors in the questions.

Ask One Question at a Time

Do not overload the people with too many questions. Some people cannot process many questions at a time. One way multiple questions are asked in a survey question is asking a double barreled question. An example of this is, “Do you think drones and smart speakers make you feel safer?” This is asking two things at once. Break double barreled questions into two separate questions like this, “Do you think drones make you feel safer?” and then, “Do you think smart speakers make you feel safer?” With the double barreled question broken up into two questions, the answers are less confusing and the data comes through much clearer. Being ambiguous will muddy up the results.

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Collect the Results and Analyze the Data

Once the questions are done, it is time to deal with the answers. Take time to sit down and look at everything. Go over every answer with care. Make sure that there is not a single page missing from the results and data. If it helps, separate all of the answers into different categories. Look through every piece of data to have a whole picture. Once you have the majority and the full data, the changes and decisions can be made.

Interested in security consultation and home protection? Visit Protect America for a free quote.