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April 28, 2014

Protect America's Pay It Forward Challenge at Michigan State University Won by Student Agency Ad Riot


AdRiot's chosen nonprofit client was the Woldumar Nature Center, a Michigan nature reserve with over 5 miles of trails on 178 acres of woodland, prairie, river-side and pine forest.

 

East Lansing, Michigan -- April 28, 2014 -- Michigan State University and home security giant Protect America have announced this year's winner of the charitable communications project "Pay It Forward" as student team Ad Riot. The Pay It Forward challenge tasks Advertising student groups with seeking local nonprofit organizations who they take as a client for an entire semester. The student agencies perform advertising, marketing, public relations and communications work for the charities and present their work for consideration at the end of the semester.

AdRiot's chosen nonprofit client was the Woldumar Nature Center, a Michigan nature reserve with over 5 miles of trails on 178 acres of woodland, prairie, river-side and pine forest. The students' fundraising and awareness campaign focused on vibrant and clever advertisements - using Woldumar's scenery to attract nature lovers and to build the Nature Center's social media presence.

Each Pay It Forward Challenge at Michigan State University has been spearheaded by Advertising professor Dave Regan, who first piloted the project after its creation by Protect America. "This has been my favorite project I have worked on in college," said Andrew Jenkin, a senior advertising major and member of Ad Riot. "It gave us the freedom of working for a real client and gave us a lot of real-world experience that we can take with us after we graduate."

 

About Pay It Forward

Not only is Protect America committed to the protection of communities, the company is passionate about improving the quality of life within them. The Pay It Forward Challenge has been designed to create a learning experience for students while creating a charitable platform for worthwhile local organizations. The Pay It Forward Challenge is the company’s way of giving back to the community and also the future homeowners of America. Since 2011, the Pay It Forward Challenge has tasked marketing and advertising students at major universities with helping local charitable organizations raise funds and awareness. In 2014, the Pay It Forward Challenge was implemented at Michigan State University, the University of Florida and the University of South Alabama.

About Protect America, Inc.

Protect America is an Austin, Texas-based provider of wireless home security systems that employs approximately 400 people. Since the company’s founding in 1992, Protect America has secured over 400,000 American homes. Protect America is part of the Rockbridge Growth Equity family of companies that includes the Cleveland Cavaliers and Quicken Loans. Protect America offers affordable security solutions customizable to every home. Call 1-800-951-5190 to speak with a Protect America home security expert about an interactive wireless alarm system.

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