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April 28, 2014

Protect America's Pay It Forward Challenge at the University of Florida Won by Student Agency Optical Advertising


Optical Advertising’s nonprofit client was Bread of the Mighty Food Bank, a large food bank distributing millions of meals to food pantries each year in Florida. 

Gainesville, Florida -- April 28, 2014 – The University of Florida and home security giant Protect America have announced this year's winner of the charitable communications project "Pay It Forward" as student team Optical Advertising. The Pay It Forward Challenge tasks Advertising student groups with seeking local nonprofit organizations who they take as a client for an entire semester. The student agencies perform advertising, marketing, public relations and communications work for the charities and present their work for consideration at the end of the semester.

Cynthia Morton Padovano, Ph.D., Associate Professor of Advertising and acting professor for the Pay It Forward Challenge at the University of Florida, said her students have “benefitted from the unique experience of finding resources, such as pro-bono partners and gratis donations.”

Optical Advertising’s nonprofit client was Bread of the Mighty Food Bank, a large food bank distributing millions of meals to food pantries each year in Florida. Optical Advertising focused on generating awareness, fundraising and interest from potential volunteers with the use of clever advertising, public relations and communications strategies.

“Bread of the Mighty Food Bank is thrilled to work in partnership with Protect America, Inc. and the University of Florida” says CEO and President Marcia Conwell. “Without such partnerships like those from UF and Protect America we simply would not be able to provide food to almost 150 agencies who last year distributed over 6.1 million pounds of food!”

About Pay It Forward

Not only is Protect America committed to the protection of communities, the company is passionate about improving the quality of life within them. The Pay It Forward Challenge has been designed to create a learning experience for students while creating a charitable platform for worthwhile local organizations. The Pay It Forward Challenge is the company’s way of giving back to the community and also the future homeowners of America. Since 2011, the Pay It Forward Challenge has tasked marketing and advertising students at major universities with helping local charitable organizations raise funds and awareness. In 2014, the Pay It Forward Challenge was implemented at Michigan State University, the University of Florida and the University of South Alabama.

About Protect America, Inc.

Protect America is an Austin, Texas-based provider of wireless home security systems that employs approximately 400 people. Since the company’s founding in 1992, Protect America has secured over 400,000 American homes. Protect America is part of the Rockbridge Growth Equity family of companies that includes the Cleveland Cavaliers and Quicken Loans. Protect America offers affordable security solutions customizable to every home. Call 1-800-951-5190 to speak with a Protect America home security expert about an interactive wireless alarm system.

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