Press Room

Sept. 2, 2014

Home Security Company Protect America, Inc. and Digital Door Lock Provider Yale Locks & Hardware Launch “HomeSafe” Initiative to Raise Child Safety Awareness This Back-To-School Season

Nearly 4.5 Million Children Ages 14 and Under are Injured in the Home Every Year. HomeSafe Provides Parents with Facts and Tips to Keep Children Safe After School.

Austin, Texas – September 2, 2014 –Austin-based home security pioneer Protect America and interactive door lock brand Yale Locks & Hardware have initiated the HomeSafe campaign targeting “Latchkey Child” safety in observance of this year’s back-to-school period. “Latchkey Child” is a term for children who return from school to an empty home. The name refers to the latch of a house door and originated during World War II when it became common for children to spend some time home alone due to parents being enlisted.

HomeSafe is an initiative providing parents with information and recommendations to help safeguard children during their time spent home alone. Adownloadable brochureincludes a checklist and emergency contact form to be filled out by parents and placed on the refrigerator, while theHomeSafe Fact Sheetdisplays interesting child safety infographics and tips.

Among the HomeSafe recommendations is to create an emergency plan with children: including who to call and where to go during a crisis. Parents are also advised to discuss possibly hazardous situations like strangers knocking on the door and to also have an “off limits” talk with their children. This can include gas stoves, knives, matches, pool use and medication.

“It would be a perfect world if we could always keep an eye on our children,” said Protect America President and Chief Operating Officer Scott Fleming. “Obviously, parents can’t be everywhere, so having a simple plan is truly invaluable. With that in mind, we hope the HomeSafe campaign will provide families with the information they need to have those important discussions.”

“We’ll always worry about our children, but a frank and open discussion about rules and a clear plan of action will help put parents’ minds at ease and make children feel more comfortable when they’re home alone,” said Yale Residential General Manager Jason Williams.

About Protect America, Inc.

Protect Americais an Austin, Texas-based provider of wireless home security systems, fire protection and home automation solutions. Since the company’s founding in 1992, Protect America has secured nearly half a million homes in the United States and Canada. Protect America is part of the Rockbridge Growth Equity family of companies that includes the Cleveland Cavaliers and Quicken Loans.

About Yale Locks & Hardware

Yale Locks & Hardware has provided dependable security since 1840.  Yale Locks & Hardware is an ASSA ABLOY Group company with plant operations in Berlin, Connecticut.  The company offers a broad range of door hardware and locks including an extensive selection of residential hardware, as well as a wide assortment of mid-tier commercial products.  This includes an extensive array of cylindrical and mortise locks, exit devices, door closers, electromechanical products and key systems, as well as windstorm certified hardware, decorative levers, and photoluminescent and antimicrobial hardware coatings.  For more information


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